Four people and a spreadsheet, to 400+ meals a day — run by a small team.
The subscription meal business we co-founded in Coimbatore and Chennai — built to run on a small team. The same playbook we'd run on yours.Daily Grubs is the subscription meal business we co-founded and run in Coimbatore and Chennai. This is the operation we built to scale it — the same playbook we run your audit against.
- 1,00,000+
- meals delivered
- 400+
- meals a day now
- 12
- kitchens · 2 cities
A day spent keeping up with the paperwork.
At 70–80 orders a day, four admin staff ran the whole thing on WhatsApp and Excel — and it was already breaking. The food was never the problem. Keeping up was.At 70–80 orders a day, four admin staff ran the whole thing on WhatsApp and Excel — and it was already breaking. The food was never the problem. Keeping up was.
- 4 admin staff
- WhatsApp + Excel
- 70–80 orders/day
- 0 automation
The day's orders are scattered across WhatsApp chats from the night before.
scatteredEach customer gets marked by hand in an Excel sheet — like a daily attendance register.
by handEvery driver is sent his delivery locations one by one, copied into a WhatsApp message.
one by oneRenewals about to expire are chased on phone calls, from memory.
from memoryPending payments are followed up one customer at a time.
chasing dues
One screen that runs the whole operation.
We built Daily Grubs a web app where customers subscribe and pay, chefs see their cook lists, drivers get their routes — and the team runs every order from one dashboard.We built Daily Grubs a web app where customers subscribe and pay, home chefs see their daily cook lists, drivers get their routes, and the team dispatches every order, plans routes and tracks payments from a single dashboard.
- 01PeelameduPremium LunchRider 3Food readyPaid
- 02R.S. PuramEconomy LunchRider 1Food readyPending
- 03GandhipuramSide-Dish ComboRider 5CookingPaid
- 04Saibaba ColonyExecutive LunchRider 2Food readyPaid
- 05KalapattiNon-Veg WeeklyRider 4Food readyPaid
Then we automated everything around it.
Eight automations still running Daily Grubs today — the same kinds of fixes we'd build for your shop, clinic or kitchen.
Run the kitchen & deliveries
03Get paid & keep the books
04Win more customers
01More orders. Fewer people. Calmer days.
The same systems made the business better, not just faster.
“We went from four people drowning in WhatsApp to a small team running 400 meals a day, calmly. The food was never the problem — keeping up was.”
We'll run this same playbook on your business — free.
The free audit reads your site, asks a few questions, and shows you the hours and orders you could recover — and the fixes worth building.